Peter is a business growth consultant, speaker, and founder of Sell Squared. He helps founder-led businesses, consultants, and ambitious firms strengthen how they describe, position, and sell what they do, so they can attract better opportunities, improve the quality of their sales conversations, and command stronger fees. Known for his straight-talking, funny, and commercially sharp style, Peter shares practical ideas that help businesses stand out more clearly in competitive markets and stop sounding like everyone else with a logo and a LinkedIn profile.
Talk Synopsis
Many people find it tricky to talk about their products, services and ideas in a way that makes other people want to listen, and that can make it a challenge when it comes to making serious money from them.
In this entertaining and insight-filled talk, Peter Turley explores how the way a business describes itself can have a huge effect on the quality of the opportunities it attracts, the strength of its commercial position, and the outcomes of its sales conversations.
Through stories, examples, and practical before-and-after transformations we’ll discover how relatively small changes in wording and positioning can lead to better clients, stronger perceived value, and less pressure on price. Known for his straight-talking, funny, and commercially sharp style, Peter helps businesses stop sounding like everyone else in the market and start sounding like something worth paying proper attention to.