Keith Clarke is the author of “Culture Won”, a book exploring how culture propelled Arm Limited from a start-up to global technology phenomenon. Arm IPO’ed in 1998, was bought by Softbank for $32B in 2016 and then IPO’d again in 2023 with a value of ~$60B. He joined the young company in 1993 as a chip design engineer, employee number 33, and stayed for 25 years, leaving an organisation of over 5,000 colleagues. He rose through the ranks to serve at VP-level in Engineering, Marketing, Operations and Business Unit Leadership. Keith provides consultancy services in leadership development and coaching to DeepTech companies.